TikTok is introducing a updated setting that allows them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the service announced that it now features in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread launch. This development comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A significant portion of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the power to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
The service announced that there are now 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 m media items are uploaded to the service each day, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Users will be capable of limit or boost the volume of AI content they view by accessing the content preference setting in the application and picking “AI-generated content”. Other topics that currently be adjusted under the filter encompass current affairs, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to label convincing AI-generated content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the platform will from now on add an AI-generated tag to content created with its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is additionally introducing a $2 million educational fund for experts and groups to create informative material about ethical AI use. This initiative will benefit educational bodies focused on training computer science.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over intentions to lay off hundreds of review team members in the United Kingdom. TikTok is planning to reduce hundreds of positions in its user protection team in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The platform announced a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
